Israeli trading platform eToro is preparing to apply for IPO in the United States, aiming for a valuation of up to $4 billion as it looks to tap into investor enthusiasm for fintech and crypto-adjacent firms. The company confirmed on May 5 that it plans to raise $500 million through its Nasdaq listing, with 10 million shares expected to be priced between $46 and $50 apiece. eToro’s IPO will include 5 million shares offered directly by the company, and another 5 million coming from early backers and insiders—among them co-founder and CEO Yoni Assia, his brother and executive director Ronen Assia, and prominent venture capital firms including Spark Capital and BRM Group. The firm intends to list under the ticker symbol “ETOR” on the Nasdaq Global Select Market, putting it in direct competition with trading app Robinhood, which has recently seen its own stock rise despite a crypto trading slowdown. Crypto Still Central, But Regulatory Pressure Looms In a clear vote of confidence, some BlackRock-managed funds have indicated an interest in snapping up $100 million worth of shares. eToro also set aside 500,000 shares for a directed share program, often designed to reward employees and company affiliates. Though eToro offers access to stocks, ETFs, and commodities, crypto remains a significant part of its business. In 2024, the firm pulled in $12.1 billion in crypto revenue—a stark rise from $3.4 billion the previous year. While the company expects a dip in crypto’s share of trading commissions—from 43% in Q1 2024 to 37% in Q1 2025—it’s still clearly leaning into digital assets as a growth pillar. Yet, eToro isn’t shy about the challenges ahead. In its SEC filing, the company flagged risks such as negative media coverage of crypto, potential user churn, and increased compliance costs from expanding regulatory frameworks. U.S. state-level rules and Europe’s MiCA legislation were singled out as particular stressors that could hamper operations or drive up overheads. IPO Market Eyes Rebound eToro’s IPO momentum follows a temporary delay blamed on market instability sparked by former President Donald Trump’s sweeping tariff proposals on April 2. That announcement spooked global investors and put the brakes on several IPOs—including eToro’s. Now, with public markets recovering, crypto firms are inching forward again. Stablecoin issuer Circle filed in April , and crypto exchange Kraken is reportedly prepping its own listing for 2026. eToro’s offering, led by Goldman Sachs, Jefferies, UBS, and Citigroup, could serve as a bellwether for the renewed appetite in crypto-native public listings. The post eToro Aims for $4B Nasdaq Debut Amid Crypto IPO Revival appeared first on TheCoinrise.com .